Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can utilize the power of social media to promote their campaigns. Due to the growing popularity of social media across the world, the social media campaign has been consider as a method that able to help companies to increasing brand awareness and recognition efficiently. Past studies has reported that 58% of the companies that applies social media in their operating system for over the 3 years has been proven to increase in their profit and 85% of the companies reveal that there is an increase in their market exposure rate. For this reason, many airline industries have collaborated with the social media platform and implement it into their service channels and sales.