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IKEA’s core focus is to deliver low cost products to a wide range of customers

IKEA’s core focus is to deliver low cost products to a wide range of customers, through a methodological systematic approach from the idea of product development,supply, distribution and retail it all the way to the buyers. There are various factors that make this possible and those include: in house design, flat packaging, negotiation ; substitution for low cost materials, showroom retail centers along with the combination of self services within the centers. However the ends of the products are concentrated with furniture, that is , mostly in house pieces like beds, kitchen utilities,picture frames, towels,etc. All of which reduces cost as given that IKEA is under time pressure disables it to assemble the components all together.