The energy drink market is worth $1

The energy drink market is worth $1.2 billion in Australia (Evans 2016) and has a growing focus on trying to obtain a healthy perception towards the modern day, health-conscious customers. Consequently, direct competitors like energy drinks and substitutes like soft drinks have began reducing their sugar content or even releasing no sugar products. Alternatively, they’re utilising alternative sweeteners to advertise as zero sugar. For example, V Zero, Red Bull Sugarfree or Monster Zero Ultra. Among these are indirect competitors including sports water (Powerade and Gatorade), vitamin water and coffee which all achieve a similar effect as energy drinks. is it long enough now


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